![]() ![]() The exams can be taken in-person at a testing center, or online-individual exams cost $180 either way. Clients can also locate ACEs by name, expertise, or location in an online directory, helping to drive leads to your business.Įach of the products in the Adobe ecosystem comes with a different exam and certification. Clients trust that when they see Adobe Certified Expert on your resume or freelancing site, you have a strong knowledge of the products you're certified in. This makes it one of the rare certifications that truly sets you apart from other self-titled “experts” in the design industry. Although the cost of getting certified for each individual product can quickly add up, becoming an Adobe Certified Expert shows potential clients you know Adobe's products inside and out.Īdobe keeps close control over their testing process and certification curriculum. ![]() Web design certification #2: Adobe Certified Expert (ACE)īecoming an Adobe Certified Expert can help increase your freelance web design rates.Īdobe makes some of the most widely used web design tools in the industry, and there's a high demand for Adobe-certified professionals. How to get started: Sign up for the Google Analytics Individual Qualification right here. Certification is valid for 18 months and must be retaken to maintain the credential. The exam takes an additional 90 minutes and can be taken online.Ĭost: Free. You can also brush up before taking the exam with two optional courses covering beginner and advanced concepts, each of which takes an hour to complete. The certification covers everything from setting up dashboards, tracking events, measuring conversion goals, and reporting site performance. The best way to demonstrate your analytics expertise is through the Google Analytics Individual Qualification (IQ) certification. Certifications from recognized brands like Google are also instantly familiar to clients, building trust and validating your experience. You can also find and patch the holes in your clients' existing sites, saving them money on potentially expensive redesigns. You'll be able to uncover what works (and what doesn't) on your clients' sites, and improve their ability to attract and convert visitors. So how can learning Google Analytics further your freelance web design business? Basing your web design decisions on data instead of assumptions leads to better results for your clients. And when it comes to web analytics, Google Analytics is undeniably the heavyweight. Yes, understanding web analytics isn't strictly the domain of web designers-but it's certainly a skill that's in high demand from clients. Image courtesy of Content Marketing Institute Web design certification #1: Google Analytics IQ 7 web design certifications to boost your freelance rates Let's jump into our first web design certification-Google Analytics IQ. While most of the certifications do require some experience or study, each of the certifications can be completed online, and they're all comparatively affordable-many are even free. These certifications cover a range of web design and digital marketing skills, from web analytics to inbound marketing and paid social advertising, so you can find at least one certification that's relevant to your niche and valuable for showing off your expertise. To help you out, we've put together seven valuable web design certifications to keep your freelance business competitive. So how can you separate the wheat from the chaff? Which web design certifications will keep your skills up-to-date with the ever-changing design industry? well, let's say some others just aren't worth the paper they're printed on. Some are more technical, helping more experienced designers and developers understand specialized topics like front-end development frameworks and digital marketing tools. ![]() Many are built for those new to design-students, new graduates, and people starting out with their first clients. Not every web design certification is created equal. ![]()
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